Kentucky Proud is collaborating with the Kentucky Center for Agriculture and Rural Development (KCARD) and the University of Kentucky’s Market Ready Producer Training Program to host a Retail Readiness Workshop on March 31 at the Fayette County Extension Office in Lexington, according to a recent announcement.
The event aims to support both established direct sales producers and those seeking entry into wholesale markets. The workshop will cover marketing trends, funding opportunities, peer-to-peer panels, product reviews, advice from local retailers, and hands-on marketing planning sessions.
According to the official website, the Kentucky Department of Agriculture fosters agritourism, farmers markets, and farm safety through initiatives like Raising Hope. The department also promotes and enhances the state’s agricultural sector through marketing and development programs. It operates across Kentucky to support producers and promote local agricultural goods.
Jonathan Shell has served as commissioner of the Kentucky Department of Agriculture. According to the official website, Shell operates a multigenerational family farm.
The department supports agricultural economic development and policy implementation to benefit producers, according to its official website. The upcoming workshop reflects these ongoing efforts by providing resources for producers looking to expand their market reach.
